Turning investment in college sports upside down

Click for IMDB including trailer.

Not to pick on a particular purveyor, only to note a clearly stated poor conclusion, I've commented at Kristi Dosh's Business of College Sports.

She shows 22 athletic departments that more than broke even and goes off into the usual, upside down, conclusion that somehow university administrator investment in athletics, unlike anything else they invest in, are made from the perspective of covering overspending by ADs.

Sigh.  So many mis-perceptions, so little time.

Join the fun there, or go ahead and post here.